Your immediate attitude to any situation or external influence is determined by unconscious instinctive reactions

The Process of Instinx

Since the discovery of “brain plasticity” in the 1960s neuroscience has been revealing the many ways that our intellectual processes are manufactured by our instincts.

Every conscious thought you have, every emotional response you feel, is actually constructed from preconscious hard­wired processes. And a particular group of these “instant-impulses” directs where and how the brain places attention.

Where we pay attention is obvious in everyday life. Right now your brain is directing your attention onto this webpage. In a moment you might get bored and check what’s trending on Reddit instead. Then somebody offers you a cuppa and your attention goes there. And so on.

But how you are paying attention is not nearly as obvious. If you are engrossed (highly focused) in reading this now, then there’s no room for thoughts of Reddit, you may not even hear someone offering a drink, and you most definitely won’t split your attention to assess how engrossed you are right now (now that I’ve mentioned it).

Generally, we are too caught up in attending to life to spare some of that attention for how we are attending, unless somebody especially draws our attention to it. Similar to an automatic transmission in a car, we let the instinctive “attention-manager” in our brain continuously adjust to the “noise” of life for us. And when it does this well, we automatically perform well in the real world. But when it doesn’t, our life gets a lot more difficult.

The brain’s Attention Manager is what people are actually talking about when we say that someone has “great instincts”. It is optimum attention management that enables them to perform so much better than everybody else. And this is what Instinx® Performance Coaching addresses: how well your Attention Manager is doing its job for you.

Better attention management cannot be consciously learned because it is not a conscious process. (Consciously trying to pay attention better generally increases stress and reduces normal efficiency.) But it can be adjusted to work better—and this is what Instinx achieves—until your instincts also become great!