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Instinx is the product of 28 years of intensive research into human attitudes, instincts and their relationship to effectiveness. Instinx is grounded in an understanding of Ethology, which is the scientific study of instincts and instinctive behaviour. The development of Instinx involved more than 30 research assistants and some 4,800 case studies in the United States, Canada, Australia and New Zealand.

When an organization seeks to improve its productivity or performance, conventional business thinking focuses on improving and repairing the skills of employees and the systems they work with.

Whilst skills and systems are important to be successful, there is a third factor which is often overlooked, and that is the employee's 'attitude' - to their work, employer, boss and themselves. Business consultants and managers give little importance to 'attitude' and its role in the effectiveness of an organisation. Attempts to improve the attitudes of staff are generally limited to increasing financial incentives, improving staff amenities, and bringing in a motivational speaker from time to time. All of these 'solutions' only succeed in providing short term 'highs' to staff, and will not permanently improve their attitude and performance.
In 1989 Gus Griffin, working as a management consultant in Australia, came to realise that 'employee attitudes' were in fact the primary factor that determined whether an organisation's skills and systems produced the desired results.

Focussing on the vital importance of 'attitude' to performance and effectiveness set Gus on a 28 year path to develop a permanent, predictable solution to improving a person's attitude and outlook on life, and with it the productivity of the organisation they work for.

Gus discovered that a person's attitude towards any set of circumstances was not a product of their intellect (the conscious mind) but rather was determined by their unconscious instinctive responses. Through over 4,800 case studies Gus has developed an entirely new approach to unlocking the mind's unconscious instincts in order to improve performance and allow people to reach their full potential - he called that approach "Instinx".

The Origins of Instinx


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